Content marketing is one of the strongest tools in your business’ arsenal.
Where once marketing involved a very clear persuasive dynamic, the modern age has given birth to much more organic approaches. You don’t have to push your potential customers like you once did.
Rather than blast your target market with advertisements, you can now provide them content that draws them in of their own accord. This has incredible benefits for your company, as your first interaction with your audience is positive and helpful, with no sense of forced interaction.
This is why content marketing is so exceptionally popular. It builds rapport with your customers right off the bat, helping you establish yourself as friendly and relatable and allowing you to stand out against the sea of competition.
On top of that, content marketing can be extremely affordable. Depending on how you go about it, most content gain traction without you having to spend a dime.
All of this sounds great, but many small businesses and entrepreneurs don’t know how to use content marketing to their advantage.
This article is here to help. Today we’ll be exploring the easiest, most cost-efficient content marketing strategy around: social media marketing.
Social Media Marketing
Social media use has and continues to skyrocket. People rely on social media to stay in contact with their friends, keep up with trends, and find products and services.
That’s why social media marketing is so incredibly powerful. People are actively looking for things that line up with their lifestyles. If you can position yourself as one of those things, they will immediately resonate with your brand.
To utilize social media marketing, your first step is to establish the best platforms for your brand. Facebook, Instagram, Twitter, and Tiktok all have different demographics, meaning certain content will be more successful depending on the place it’s posted.
Select the platform that the majority of your audience gravitates to. From there, all you have to do is post. Let people know about your products or services, but also provide helpful tips to your audience.
For instance, if you’re a plumber, rather than constantly plug your plumbing services, you can create posts that explain how to fix minor plumbing issues. Doing this draws in people who may need your services, but it also establishes you as helpful and friendly.
They get the impression that you care about them independently of whether or not they pay you. This builds a sense of trust and keeps people coming back, ultimately creating more sales.
The best part: you don’t even have to pay for anything.
With proper hashtag use and a consistent posting schedule, you can organically reach a huge audience. Even if you don’t, your page can still hit the right eyes. You don’t need to go viral to pull in a loyal customer base and make plenty of new sales.
Conclusion
Social media marketing is an amazing tool every business should be using.
You can draw in consumers without coming off as pushy or inorganic. They’ll come to you on their own terms, helping you build a strong emotional connection that keeps you at the front of their mind.
If you’re new to social media marketing, don’t be intimidated. All you need to do is create a profile, offer helpful tips and information, and post consistently.
Do that, and you’ll be surprised how impactful a simple post can be.