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August 15, 2020

Understanding Martech Insights For Medical Businesses in 2020

Currently, having a marketing strategy that includes technology tools (Martech) is essential in all kinds of business and not just healthcare. Today, more than ever, medical businesses like hospitals need to work hard to communicate with their patients individually to provide relevant information effectively. Due to globalization and technological advancement, patients have so many options available. They can quickly move to a provider who effectively caters for their needs- Keeping your consumers engaged has never been this crucial. What is Martech? Martech is merging technology and marketing. Anyone involved in digital marketing products or services is ideally dealing with martech,…

December 17, 2019

My Dream Machine Shop

You have got to be kidding me! My own dream machine shop! What would I want in the dream machine shop? First, let’s start from the floor. It would be concrete of course with a light broomed finish for traction. Non-slip is always good. The floor would slope to the middle of the room for good drainage. Each lathe would have a drainage trough so that any coolant or oil could drain away from the machines. After that, I think the building would have insulated walls and ceiling to keep out as much heat and cold. A really good idea…

November 19, 2019

How to Build a Good Office Community

Company culture is what binds employees together for a common purpose. Research from Deloitte shows that 88% of employees see maintaining a distinctive corporate culture as integral to business success, with this number rising to 94% among senior management. For most organisations, company culture starts and ends with day-to-day office life. But how do you build the kind of office community that sustains this distinctive corporate culture? 50% of building an office community is about physically constructing the right brick and mortar (or concrete and glass) environment for employees. The second half is permeating this space with the right people and…

August 28, 2019

Meeting Motivation – Why A Premium Meeting Room In Manila Will Help You Close More Deals

Making effective business moves in Manila will naturally require a lot of meetings with potential clients, customers, and investors. Naturally, you will want to plan everything to maximise your chances of making a good impression. Though it might go overlooked for even the most well-conceived meetings, thinking about every detail should include your choice of the room too. If you are looking for the best meeting room to facilitate your next meeting, make sure to choose a premium provider. Not only can the environment of a high-class meeting room set the right tone for your meeting but it can lead…

August 23, 2019

Three Quick Methods for Raising Entrepreneurial Money

Source: Unsplash | Austin Distel It is the dream of countless millions to start their very own business ventures. While many seek to earn fame and fortune through traditional business routes and education, others pave the way for themselves, founding and starting small-scale entrepreneurial endeavours. These efforts often revolve around using existing businesses, products and services to create successful for oneself. From scouring for the best deals both online and at flea markets to resell, to managing an affiliate marketing network via blogs and websites, these independent and highly-focused start-ups can provide individuals with financial freedom. While it won’t take…

August 12, 2019

Want to Start a Side Business with a 9 to 5? Here’s What You Need to Know

You’ve probably heard the advice to not quit your day job while you’re pursuing your dream. In reality, that’s not bad advice, though it is often said to discourage you from trying. Building your business on the side while working full-time ensures you can pay the bills while still pursuing your dream. Although this can be hard to do, it’s far from impossible when you know how to go about it and avoid fatal mistakes. Here are a few tips on how to start a side business while keeping a full time job. Make a Commitment Create a list of all…

July 18, 2019

The Impact of Blockchain on Businesses

Blockchain has become a major technological trend in these past few years. Many people see it as a major game changer in many fields. Countries all over the world are aware of the benefits of blockchain and they are taking measures to ensure that this technology would be adopted by most industries. Blockchain promises to offer transparency and traceability and will change the way in which businesses are operated and information is distributed, similar to how the internet has affected businesses the moment it went mainstream. Many countries are experiencing a boom in start-up companies that are making use of blockchain…

July 1, 2019

Expo Marketing

ExpoMarketing is a design and fabrication house that has 25 years of existence, having been founded in 1991 by a group of women. This success was preceded by a notable gap that existed among companies that desire to market their goods and services on international platforms. There was limited expertise on how to display your products on an exhibition floor. ExpoMarketing has been offering unmatchable trade show displays and booth options that are indeed spectacular, communicative and generally well mapped out. The use of booths or display counters during international business trade fairs has cropped up as the trendy way…

June 2, 2019

How to gain a deeper understanding of how your brand is performing

During the early days of a business, sales and how they correspond to costs and profits are usually enough to steer you in the right direction. In the sense that these areas will show which type of your products or services are performing the best, and identifying weaknesses. Yet, as your business develops and grows, relying on your sales figures to guide you might be a costly decision. In this article, we will see why sales figures start to become less reliable, and look at alternative routes to help guide business decisions. As a business owner, when you are understanding…

March 29, 2019

Traveling The Path To Great Leadership

Leaders are not born, they are developed. Great leaders are developed as a result of time, experiences and learning from their own mistakes. If you are going to lead, you are going to fail at some point in time and other times possibly win glass awards. The question becomes how you handle your failure. Some will let failure overwhelm them and send them on a spiral heading down. Others will fight back and seek ways to improve and emerge as a stronger leader. Not everyone has the personality to be a leader of a group of people. Following a few…

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