Business

The Three Pillars of Content Marketing for Business Growth

Content marketing is one of the strongest tools in your business’ arsenal. Where once marketing involved a very clear persuasive dynamic, the modern age has given birth to much more organic approaches. You don’t have to push your potential customers like you once did. Rather than blast your target market with advertisements, you can now …

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Tips for recruiting franchisees

There is no bigger challenge for up-and-coming and developed franchisors than franchisee recruitment. You’ll be surprised to hear that franchisee recruitment is not as simple as placing an advertisement in the newspaper or posting a vacancy online. There are several things to consider and do before this. In this comprehensive guide, we’ll explain the elements …

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How Brand Personality Affects Your Clothing Brand

Because people tend to attribute human qualities to the brands they interact with, your brand’s personality will determine how you will relate to and connect with consumers. Before you make any marketing decisions about your new clothing brand, you should first understand the type of personality you want to project. With this knowledge, you can …

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Why Employers Should Be Considering Education Verification During Hiring

Bringing on new hires can be both time-consuming and stressful. It is tempting to rush the process and quickly fill a vacant spot on your team. However, when the hiring process is rushed it can sometimes mean that important details are overlooked. Ensuring that your potential new employees are qualified is essential to long-term success. …

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