Nathan Apodaca, famously known as Doggface, is a famous Tiktoker, social media personality, and now an actor. Doggface rose to fame in the year 2020 when his TikTok video went viral overnight. But where has the TikTok star been up to these days? Let us know more about Nathan Apadoca, his early life, education, and career. We will also have a look at the impressive Doggface’s net worth, which has increased massively after his video went viral.
Doggface Net Worth
As of 2024, Doggface’s net worth is estimated to be around $900,000, which will only increase in the coming years.
Doggface’s Main income
As a popular social media personality, Apodaca’s primary source of income comes from numerous brand collaborations. To date, the TikTok star has worked with Lux Longboards on a limited-edition electronic longboard. He has also been featured in Xbox, LG, ASOS, and Idaho Potatoes ads. All of this has massively increased Doggface’s net worth.
Doggface’s Other income
Other than this, Nathan was also able to grab some fantastic opportunities, including commercials with Snoop Dogg and his own merchandise line that offered him another source of income. Doggface Merch is a merchandise website owned by Nathan, specializing in clothing items such as sweatshirts, t-shirts, caps, and other accessories. This further increases Doggface’s net worth.
Doggface Social Media Accounts
Nathan Apodaca, also known as Doggface208, is quite active on many social media platforms, with millions of followers and subscribers.
Doggface Personal Life, Stats & Facts
Apodaca met his girlfriend Estela Chavez while working at a potato processing factory, and the two are now engaged to be married. Last year, he proposed to her with a lavish 3-carat diamond ring valued at $22k.
Apodaca is a father of two teenage daughters, Angelia and MaKyla, from a previous relationship. He and Chavez have also welcomed a new addition to their family, a baby boy.
Doggface’s Rise to Fame
On September 25, 2020, while Nathan was on his way to work, his car battery died. Undeterred, he decided to use his longboard to get to work instead and recorded a brief video of the journey, which ultimately launched his career as a social media star. He himself skateboarding to Fleetwood Mac’s “Dreams” while drinking Ocean Spray cranberry juice directly from the bottle.
The video quickly went viral, spawning numerous imitations and parodies and attracting the attention of Fleetwood Mac themselves. The original video featured Apodaca long-boarding through Idaho Falls, lip-syncing to the song, and sipping Cran-Raspberry juice after his car broke down.
The video’s popularity propelled Apodaca into the limelight, and he has since launched a merchandise line and appeared in various TV gigs, including commercials with Snoop Dogg. Several celebrities have recreated the clip, including Stevie Nicks, Mick Fleetwood, Shakira, Jimmy Fallon, and Jimmy Kimmel. Apodaca’s fame has even led to an appearance in US President Joe Biden’s virtual inauguration parade.
Other than fame and recognition, Nathan also earned a lot of wealth after going viral on TikTok. This increased Doggface’s net worth quite significantly.
To give you an idea, the TikToker exchanged his motor home for a five-bedroom house, which he purchased outright with $320,000 in cash.
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Doggface’s Early Life & Education
Apodaca’s father is of Mexican heritage, while his mother hails from the Northern Arapaho tribe in Wyoming. He attended Skyline High School and then went on to graduate from Idaho State University. He later enrolled at Eastern Idaho Technical College to further his education.
Before achieving fame, Apodaca had also experienced quite a bit of financial hardship. In 2019, the TikTok sensation disclosed that he slept in a tent on the Snake River in Idaho Falls, adjacent to a dirt road. Later, he secured a position with a seasonal Idaho wildfire fighting camp crew and purchased a motorhome, which he parked outside his brother’s house.
Following his internet triumph, he donated the motorhome to Outdoorsy, a rental company, to allow his supporters to spend a few nights in the renowned vehicle. All earnings from the rentals were channelled towards charitable organizations that help the homeless population in Idaho.
Stats & Facts
- DOB- October 24, 1982 (40 years old)
- Location-Idaho Falls, Idaho, United States
- Height- 5′ 11″ (180.34 cm)
- Marital status- Engaged
Doggface’s Net Worth in 2025?
Apodaca has moved beyond his viral longboarding video to more significant work as he grabs an acting stint for the streaming service Hulu and will be featured in the show ‘Reservation Dogs’ new season. The TikToker has been featured in the new season of Reservation Dogs. The series follows four Indigenous teenagers in Oklahoma who steal and save to get to their dreamland – California. This will increase and diversify his income sources, resulting in an even more impressive Doggface’s net worth in the coming years.