Posts Tagged‘branding’

How Brand Personality Affects Your Clothing Brand

Because people tend to attribute human qualities to the brands they interact with, your brand’s personality will determine how you will relate to and connect with consumers. Before you make any marketing decisions about your new clothing brand, you should first understand the type of personality you want to project. With this knowledge, you can utilize tools and resources that help you shape your marketing decisions to fit that persona. For example, you can use a resource like Namify to find clothing brand names that are tailored to your brand’s personality. Understanding your brand’s personality will make this process much more manageable.…

How to gain a deeper understanding of how your brand is performing

During the early days of a business, sales and how they correspond to costs and profits are usually enough to steer you in the right direction. In the sense that these areas will show which type of your products or services are performing the best, and identifying weaknesses. Yet, as your business develops and grows, relying on your sales figures to guide you might be a costly decision. In this article, we will see why sales figures start to become less reliable, and look at alternative routes to help guide business decisions. As a business owner, when you are understanding…

What Design Aspects Your Brand Needs for Success

Regardless of whether you sell products, a service, or create content to be enjoyed by users, you will need to focus on your design. The design is how you advertise your business or service to others. It is how you can tell your story in a split second, and it is how you can attract new customers or readers every single day. For websites, this will translate into a smart design that works with your content. For Instagram, it means having a stunning feed that will encourage users to follow you. The design is imperative to success, but it is…