Posts Tagged‘fragrances’

The Future of Fragrance Shopping – How Can the Industry Survive in the Age of COVID?

With COVID-19 looking like it’s here to stay for the foreseeable future, what does this mean for the fragrance industry? The perfume and cologne industry has long relied on customers being able to sample their products in-store before buying, but with the current restrictions and mandatory face-covering rules in many parts of the country and indeed the world at large, how can the industry adapt? Customers are understandably reluctant to blindly purchase costly fragrances online without being able to test them in person, particularly when many are struggling financially in the current climate, and as such need to be cautious…