Celebrating your milestones as a business is so important. Not only can you use those milestones to help advertise your business as a whole, but you can also use them to help keep employee morale high. Everyone wants to feel like they’re working toward something and that their efforts are recognized and rewarded. The milestone could just be another year older for your business, or it could be your one-millionth sale. While you can’t just celebrate or host a party for every little accomplishment, you should aim on celebrating your big ones in one of these five ways:
1. Reward Your Employees
One important thing to keep in mind is that it’s not just your business’s milestones that deserve recognition. You’ll also want to keep track of employee performance and team performance on an individual basis. If one team manages to put together a really incredible marketing campaign for your business, reward them with a paid-for dinner of their choice. If a new team member smashes through sales milestones, reward them with a bottle of Prosecco or a lunch. Small milestones are absolutely worth celebrating. They tell your employees that you see the work they’re doing, and that you appreciate them.
2. Host a Big Corporate Event
Corporate parties are a great way to celebrate big milestones, boost morale, and even generate a lot of buzz around your business as a whole. If you’re a large company, for example, you can actually host an internal awards party for high-performing teams and professionals in your employment. You can host a birthday party for your company, or even just have a big Christmas party. The goal of these events is to boost morale, congratulate your teams, and really bring your employees together.
When it comes to hosting any event, however, there are a few things that you’ll want to keep in mind. The first is to create a schedule. Schedules are great because they help your guests stay active and engaged, as opposed to letting them loose with a free-for-all. The second is the importance of catering. There are many private party catering options available to suit your event type, from sit-down meals to buffets. It doesn’t matter what type of event you host, either. Feeding your guests is essential, especially if you’re serving alcohol.
3. Take Your Staff Out
If your team has just survived a particularly hellish period (usually Christmas), then you all deserve to let off some steam. Take your staff out to a bar or to do another fun team-building activity like an escape room and just relax and unwind. Going out, rather than planning an event yourself, takes a lot of pressure off you, making it a great choice for celebrating getting through difficult work periods.
4. Run a Marketing Campaign
If your milestone is big, then market it. If you’ve just won an award in your industry, use that award to start bringing in new clients and customers. Celebrate your business’s big milestones publicly so you can get your name out there.