marketing

How Brand Personality Affects Your Clothing Brand

Because people tend to attribute human qualities to the brands they interact with, your brand’s personality will determine how you will relate to and connect with consumers. Before you make any marketing decisions about your new clothing brand, you should first understand the type of personality you want to project. With this knowledge, you can …

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5 Tips for Improving Your Content Marketing Strategy

Generating engaging, high-quality content is important for keeping customers engaged with your brand. Great content positions your company as an expert in its industry and informs your customers on various aspects of your business. If your company isn’t gaining a lot of traffic on its website, chances are you need to improve your content marketing …

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Expo Marketing

ExpoMarketing is a design and fabrication house that has 25 years of existence, having been founded in 1991 by a group of women. This success was preceded by a notable gap that existed among companies that desire to market their goods and services on international platforms. There was limited expertise on how to display your …

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How to gain a deeper understanding of how your brand is performing

During the early days of a business, sales and how they correspond to costs and profits are usually enough to steer you in the right direction. In the sense that these areas will show which type of your products or services are performing the best, and identifying weaknesses. Yet, as your business develops and grows, …

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