business

Tips for recruiting franchisees

There is no bigger challenge for up-and-coming and developed franchisors than franchisee recruitment. You’ll be surprised to hear that franchisee recruitment is not as simple as placing an advertisement in the newspaper or posting a vacancy online. There are several things to consider and do before this. In this comprehensive guide, we’ll explain the elements …

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How Brand Personality Affects Your Clothing Brand

Because people tend to attribute human qualities to the brands they interact with, your brand’s personality will determine how you will relate to and connect with consumers. Before you make any marketing decisions about your new clothing brand, you should first understand the type of personality you want to project. With this knowledge, you can …

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Why Employers Should Be Considering Education Verification During Hiring

Bringing on new hires can be both time-consuming and stressful. It is tempting to rush the process and quickly fill a vacant spot on your team. However, when the hiring process is rushed it can sometimes mean that important details are overlooked. Ensuring that your potential new employees are qualified is essential to long-term success. …

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Here’s how cybercrime can damage your business – and how to stop it

The internet is an amazing tool that your business can use to transform everything from sales to staff satisfaction. However, there is a darker side to the internet, and with it comes a host of cyber threats that can target your business, causing crippling damage. Here’s what to watch out for with cybercrime, and how …

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5 Tips for Improving Your Content Marketing Strategy

Generating engaging, high-quality content is important for keeping customers engaged with your brand. Great content positions your company as an expert in its industry and informs your customers on various aspects of your business. If your company isn’t gaining a lot of traffic on its website, chances are you need to improve your content marketing …

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How To Improve Employee Experience

Every successful business person will tell you that employees are the lifeblood of their organization. The employee experience will affect every aspect of your operations, impacting your customer relations, your bottom line, and your productivity rates. The term “employee experience” refers to every interaction your employees have with your business, from the moment they submit …

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